Red Bull marketing expert Lauren D'Souza

On Thursday, Feb 27, Lauren D¡¯Souza, a marketing expert with Red Bull, comes to campus for a presentation on marketing and individual coaching sessions with students.

D¡¯Souza is an artist-turned-marketer who leads Red Bull¡¯s Brand and Collegiate Marketing efforts across Ohio, West Virginia, and Western Pennsylvania. Over the course of her career she has worked with startup teams and Fortune 50 organizations alike, helping companies position their products and create unforgettable activations for their consumers.

In addition to her marketing work with Red Bull, Lauren runs a consulting company, Nued, to help startups build their marketing foundations. Outside of work, Lauren is a classically-trained pianist who always makes time for yoga, her pup, or a good book.