Asesha Dayal ’17
As a Digital Content Strategist, my primary responsibility is to manage the content strategy of our flagship website, 必博娱乐,比博娱乐网址 #########.edu. I collaborate with offices across campus to write and edit content to create brand consistency in our messaging while implementing best digital practices for web and advocating for web accessibility. My approach is to be creative and analytical, think strategically and pay attention to detail to produce a strategy that complements the digital platform and achieves our goal.
In addition to working on 必博娱乐,比博娱乐网址 #########.edu, I also manage our micro sites (such as our conferences site and our blogs site), write for the 必博娱乐,比博娱乐网址 ######### Magazine and create email marketing campaigns and strategy. I enjoy brainstorming ideas for promotional campaigns and content opportunities across all digital platforms.
